The internet can be a very supportive place or a very critical one, as animal rescue organisation Tasso e.V. recently discovered.
The story of a missing Staffordshire Bull Terrier in Saxony was met with unexpected backlash, not because the dog was lost but because of his name.
Shock over Staffie's name
Reports are usually met with overwhelming support, as fellow dog owners sympathise with the worry and upset of a missing pet.
But on this particular occasion, the report caused an outcry among animal lovers around the world.
The dog's name is Goebbels, like Joseph Goebbels, who was known to be Adolf Hitler's closest confidant.
Public outrage
Many internet users have called for a background check of the dog's owners, with one viewer writing, "The name and breed of the dog obviously allow conclusions to be drawn about the owner's attitude".
Tasso e.V. later shared their own comments on the case. "We publish every missing dog report, in the hope that it helps find the animal - regardless of the skin colour, religion, nationality or political view of the owners".
They explained that the dog did not choose his own name, and making people aware of it could help call him over when spotted.
Goebbels has now been reunited with his family, and the post has been removed from Facebook.