Wamiz, Europe's number 1 pet website
Our mission
What we do: Accompany pet owners and animal lovers. With our adoption profiles, breed sheets, name lists, our advice about behaviour, training, health, nutrition, and much more, Wamiz is here to guide you throughout the life journey of your furry friend.
How do we do this: Through expert advice, tools (guides, breed sheets, tests), news (events, new laws, animal causes, incredible stories…)
Why do we do it so well: 10 years of experience, a team of thirty passionate employees, a solid network of experts in the industry and partnerships with key players in the sector.
Wamiz in a few figures
• 6 countries: France, Germany, Italy, Spain, the United Kingdom and Poland
• 9 million unique visitors / month
• 30 million page views all websites combined / month
• 30 passionate animal lovers and a few pet owners who make up the Wamiz team
• 10 years of passion
Our story
Two childhood friends who got together to create Wamiz: Adrien Magdelaine and Adrien Ducousset. Their entrepreneurial personalities led them to work together. A first time in 1999 while launching a start-up and the second time in 2009 when they created Wamiz. Their first name isn’t the only thing they have in common: they are both passionate about entrepreneurship and pets.
Adrien Ducousset
Since his childhood, he has always been surrounded by dogs. Adrien created his first company at the age of 20 with Adrien Magdelaine. Then, he worked for Lagardère Publicity for seven years. He was first part of the TV (broadcast) department and then became Assistant commercial director. He decided to leave Lagardère and team up with his childhood friend, to start the Wamiz adventure.
Adrien Magdelaine
Serial entrepreneur for almost 20 years, Adrien is a huge fan of cats. He started several financial and real estate start-ups before creating Wamiz with his childhood friend.
Our values
Engagement
• Animal welfare: we are involved in important events. Wamiz supports many initiatives to promote animal welfare. Wamiz is not just a media, it is also an actor.
• Pets at work: pets have many benefits for humans. And because we believe in this, team members come with their dogs to the office. Wamiz is also part of the Pets at Work Alliance and supports all initiatives that promote the place of animals in our society.
Expertise
All of the advice you will find on Wamiz has been written or verified by our network of experts: veterinarians, behaviourists, experienced writers, etc… A wealth of information allows users to find ANYTHING on Wamiz, to help them take care of their pets.
Emotion
At Wamiz, our mission is to offer entertaining content, whether fun or emotional, about pets. We thus create diverse content: animal stories, rescues, unusual anecdotes… to entertain, surprise or move animal lovers and awaken genuine emotions.
Our Experts
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Our Editorial Team
Emilie Heyl: Emilie is the UK country manager at Wamiz. Born in Southampton, she came to Paris to study communications and journalism. Emilie oversees the editorial development of Wamiz UK, Europe’s leading website on pets, and manages a team of writers and contributors. She is a foster family for cats and has been voted best pet sitter in the office.
Justine Seraphin: Justine is a Content Writer and Community Manager for Wamiz UK. After graduating from Anglia Ruskin University with an Animal Behaviour and Welfare degree, she went to save cheetahs in Namibia and then elephant seals in California. Now she likes to write stories about amazing animals with Elton, her Italian Greyhound, sitting on her lap.
Natasha James: Natasha is a writer, journalist and content creator hailing from the Midlands. After completing her degree in Liverpool, she moved to London to study for an MA and never left. She now lives in the capital with her dog Pablo who pwoofreads all of her work to give it the canine seal of approval.
Zoe Monk: Zoë is a freelance content writer from Dorset. After graduating with a degree in Journalism, she worked in marketing and PR before becoming a Mum and embarking on a freelance career. One of Zoë’s favourite things about freelancing is being able to work at home with her beloved tortoiseshell cat Bobby close by.
Nick John Whittle: Nick is an author and artist based in Birmingham, UK. He studied education at Gloucester University. Nick’s family has owned various breeds of dog since he was a child such as Poodles and Boxers. Although he has no pets at the moment, on occasion he dog-sits a happy, yet infirm, 17-year-old Yorkshire Terrier. Nick is particularly interested in the history of canine domestication.
Ashley Murphy: Ashley is a freelance writer based in Manchester. He grew up around pooches, but (unfortunately) he doesn't have the time or space for one of his own. So he volunteers with a local dog-walking agency in his spare time. It's definitely the best part of his week!
Our Editorial Process
At Wamiz, we want to educate and inform our audience with the most precise and detailed articles. We are dedicated to making sure our audience has the best information possible and that our advice is clear so that our readers can make the best possible decision for their pets. The content we create at Wamiz is created, fact-checked and reviewed by qualified experts, writers and behaviourists.
Every article published on the website has undergone a review process from veterinarians and behaviourists to ensure accuracy. These articles are continually monitored and updated when new information is available.
Disclaimer
Wamiz is an informative website on topics related to pet health, nutrition, education and well-being. The information found in our articles should not substitute a medical diagnosis or treatment without the consultation of a professional. If you have any doubts, you should always seek the advice of a specialist (veterinarian, nutritionist, behaviourist, etc.)