Unleashed is an acceleration programme supported by Purina for start-ups targeting pet welfare. The winners of the 2024 edition of Unleashed were announced on 27 February in Vevey, Switzerland!
This edition, the fifth of its kind, helped consolidate the family of start-ups, now comprising 33 members.
Technology and artificial intelligence
This year's diverse selection ranged from artificial intelligence for detecting pet diseases to home screening tests, technology-based veterinary care, and methods for making the home 'smart' to relieve pet anxiety.
Representing nations such as the UK, France, Greece, Austria, Singapore, Canada, Brazil and Mexico, this year's start-ups stand out for how international they are!
The 8 winners
Here are the 8 winners of the 2024 edition of Unleashed by Purina.
- Pezz® life (Austria): offers diagnostics and preventive tests to be carried out at home to ensure the health of one's pet.
- Petexplorer (Greece): a modern online marketplace facilitating the connection between pet owners and pet professionals.
- Pet Instincts (UK): offers smart pet devices to ensure the care of your pet even when you are not at home.
- Arbiom (France): creators of Sylpro, a high-quality and sustainable protein ingredient ideal for pets.
- Sylvester.ai (Canada): an app that uses a 'visual' assessment of the cat to understand the degree of pain they are experiencing using artificial intelligence.
- CuidaMiMascota (Mexico): allows users to find pet sitters and other services in their vicinity.
- Zazuu.pet (Brazil): the reference app for all pet-related needs.
- ZumVet (Singapore): offers personalised veterinary care directly from the comfort of one's own home with the possibility of an online consultation.
All these new companies will offer a better future for our four-legged friends.
