Animal care and elite sport share more than meets the eye: dedication, effort and passion. That's why Purina PRO PLAN® and ATP (Association of Tennis Professionals) have announced a new multi-year partnership!
As part of this collaboration, Pro Plan® aims to engage "with athletes, supporters and pet owners to demonstrate how high-quality nutrition helps maintain the health and well-being of pets".
Creating connections with tennis fans and pros
Purina PRO PLAN® will be present in fan zones during tennis tournaments with a series of exciting activations and interactive experiences.
The multi-year agreement has a two-fold objective: to bring high-quality nutritional science to more pet owners and to strengthen ties with an active, healthy and committed tennis community.
As part of this alliance, Purina PRO PLAN® will be an official sponsor of several key tournaments on the European ATP Tour, including the Barcelona Open Banc Sabadell, the Swiss Indoors Basel and the Nitto ATP Finals in Turin.
In addition, the brand will have a strong presence across all of the ATP's digital and social channels, reaching millions of followers around the world.
Throughout the season, the brand will activate interactive, in-person experiences in tournament fan zones designed to highlight the value of optimal nutrition for dogs and cats.
The message is clear: “take care of your pet like a PRO.”
According to Daniele Sanò, ATP Business Director, the partnership is natural: “Pets are part of the family, both for our fans and our players. This partnership with Purina PRO PLAN® allows us to connect with fans in an innovative way.”
This bond is not just institutional. Many professional tennis players are avowed animal lovers, and they value the expert nutritional advice they will now have at their fingertips thanks to this partnership.
Science-based nutrition and love for animals
Purina PRO PLAN®, recognised worldwide for its leadership in pet nutrition, offers a range of high quality food products, developed by specialised teams of nutritionists and veterinarians, with the aim of helping dogs and cats to lead a more active, healthy and long life.
"Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN – a brand that is dedicated to high-quality nutrition to help pets live healthy lives," shares Fabio Degli Esposti, Head of Marketing, PURINA Europe.
