It's not uncommon for dogs to have strange habits, from chasing their tails to burying food in unlikely places.
But Heeler mix Cooper took things one step further, developing a funny fascination with the most unexpected object.
A strange addiction
"Bubble wrap = maximum entertainment", writes Cooper's owner Harper, going on to explain that her dog is now "addicted".
The adorable clip shows the Heeler mix biting at the individual bubbles, gently holding them in his mouth until they pop.
There's no stopping the fun-loving pup, who's focus and devotion to the game are as adorable as they are admirable.
Going viral
Cooper's video has now been viewed a whopping 404,000 times, with dog lovers around the world commenting on his enthusiasm.
"I love how dogs almost cross their eyes when they're focused", writes one viewer on Cooper's adorable expression as he waits for the next bubble to make an appearance.
"The zen feeling of popping bubbles transcends species", jokes another.
Many also commented about the unusual position in which this bubble popping takes place, warning Cooper's owner that he could be training his dog for another task altogether...
Here's the adorable video:
