UK watchdog Competition and Markets Authority (CMA) confirmed reforms will be implemented across the UK later this year, following a major investigation.
The measures come after CMA found prices had been rising at almost twice the rate of inflation, leaving many owners unable to afford treatment.
A difference to millions of owners
"Today's reforms will make a real difference to the millions of pet owners who want the best for their pets but struggle to find the practice, treatment and price that meets their needs. Too often people are left in the dark about who owns their practice, treatment options and prices - even when facing bills running into thousands of pounds" explained Martin Coleman, Chair of the independent Inquiry Group.
The CMA found that 70% of owners bought treatment from their practice, even though they could have saved money online. Moving forward, pet owners must be told they can have a written prescription, with fees to be capped at £21.
Full disclosure
For the first time ever, vet practices will not only be monitored by an independent regulator, they will also have to provide full disclosure. They will have to make it clear whether they operate independently or as part of a larger company, with ownership details made available through the Royal Veterinary College website.
A price comparison website will also be introduced, to drive prices down and increase competition.
