When you love dogs, you love them everywhere: in the real world, of course, but also in films, books and video games! And that's why you're going to love Dogami.
Dogami, a race for virtual dogs
Have you heard of Dogami, a free mobile phone game? The concept is simple: when you launch the game, you adopt two dogs by choosing your favourite breeds, all of which have different abilities. Then it's time to choose names for your pooches and to get on with the adventure!
The point of the game is to increase your dog’s skills, to pamper them as much as possible, and to get them to take part in training sessions and in races in different environments. Each race lasts a few seconds and allows you to boost your virtual dog's skills, while competing against other real players.
Purina launches Dogasnax for happy virtual pooches
Because the love we feel for dogs often crosses the virtual border, it's important to give your little pixel companion the very best. And it's precisely to keep your virtual dog as fit as possible that Purina has decided to jump in on the Dogami adventure with Dogasnax, the first virtual snack!
Available in three versions (Lite, Medium and Maxi), Dogasnax helps to improve your companion's abilities in the game by increasing your Dogami's concentration during training, in turn increasing the chances of getting a perfect training session, and therefore earning points.
Thanks to Dogasnax, your pixel dog will be in the best shape and always ready to take their place on the podium!
A race in the streets of Paris
As part of the Dogami Academy, players can race through different environments representing the world's biggest cities. As part of this partnership, Purina will be sponsoring virtual races taking place in Paris. Players will navigate the streets of Paris and overcome obstacles adorned with PURINA banners as they try to outrun their competitors with their Dogamí.
"We are delighted to announce the launch of our new Purina Dogasnax virtual pet food brand for virtual dogs, in collaboration with Dogami (...) Looking ahead, this partnership represents a unique opportunity to share our core beliefs about the human-animal bond and responsible pet ownership through a unique approach. We see this as the beginning of our journey into the virtual world (…) and are excited about the possibility of further extending our commitment to enriching the lives of pets and their owners, both real and virtual." (Fabio Degli Esposti, NPPE Marketing Group Director, NESTLE PURINA)
