The TV mogul appeared in a light-hearted Christmas clip posted on Instagram, with Yorkshire Terriers Squiddly and Diddly stealing the show.
Filmed beside a sunlit swimming pool, the pair could be seen barking excitedly as Simon held them close, joking that their enthusiasm was simply “happy Christmas in dog language”.
The dogs who rule Simon Cowell’s home life
The post quickly drew attention, not for Simon’s shirtless appearance, but for the joyful energy of the dogs at the centre of the moment.
Squiddly and Diddly are just two members of Simon’s extended canine family. He is also the owner of another Yorkshire Terrier, Freddie, along with rescue dog Daisy and a German Shepherd named Pebbles. Friends have often said the dogs play a central role in his daily routine, offering companionship and calm amid his busy schedule.
Canine cameos steal scenes in new series
Simon’s new Netflix docuseries, The Next Act, focuses on his search for a new pop group, but viewers have noticed that moments at home, often featuring his dogs, are among the most memorable.
From quiet mornings to relaxed family time, the dogs appear to be a constant presence, grounding the famously demanding music executive and adding warmth to his carefully structured world.