Apps such as Zigzag are becoming part of everyday puppy care, offering structured guidance during what can otherwise feel like an overwhelming stage.
Modern dog owners are more informed than ever about the importance of early training, socialisation and emotional development.
A new approach to early puppy guidance
Many want science-based advice that reflects current understanding of behaviour rather than outdated or conflicting tips found online.
Digital training platforms offer an accessible solution. With clear structure, bite-sized lessons and content that adapts as a puppy grows, owners can learn at their own pace while responding to real-life challenges as they arise.
Why Zigzag appeals to first-time owners
Zigzag is 100% dedicated to puppyhood, with personalised training plans tailored to a puppy’s breed and age. Its expert-led programme focuses on life skills rather than tricks, helping puppies build confidence and form strong bonds with their owners.
Designed to be fun, simple and engaging, Zigzag fits easily into busy routines. With a seven-day expert support line for reassurance when it matters most, it offers first-time owners clarity, consistency and confidence during those crucial early months.