Advertisement

Small dog walking on grass
© Laura Roberts - Unsplash

Why more first-time dog owners are turning to digital support in 2026

By Zoë Monk Content Writer

Published on the

Raising a puppy has always come with questions, but in 2026, first-time dog owners are increasingly leaning on digital support to feel more confident from day one.

Apps such as Zigzag are becoming part of everyday puppy care, offering structured guidance during what can otherwise feel like an overwhelming stage.

Modern dog owners are more informed than ever about the importance of early training, socialisation and emotional development.

Transform your pet into a work of art!
Give it a try!

A new approach to early puppy guidance

Many want science-based advice that reflects current understanding of behaviour rather than outdated or conflicting tips found online.

Digital training platforms offer an accessible solution. With clear structure, bite-sized lessons and content that adapts as a puppy grows, owners can learn at their own pace while responding to real-life challenges as they arise.

Why Zigzag appeals to first-time owners

Zigzag is 100% dedicated to puppyhood, with personalised training plans tailored to a puppy’s breed and age. Its expert-led programme focuses on life skills rather than tricks, helping puppies build confidence and form strong bonds with their owners.

Designed to be fun, simple and engaging, Zigzag fits easily into busy routines. With a seven-day expert support line for reassurance when it matters most, it offers first-time owners clarity, consistency and confidence during those crucial early months.

More news about...

What did you think of this article?

Thanks for your feedback !

Thanks for your feedback !

Leave a comment
Connect to comment
Want to share this article?