The pair have teamed up with Purina PRO PLAN® in a new campaign highlighting the importance of pet health and nutrition.
Purina PRO PLAN®, part of Nestlé Purina PetCare Europe, has announced its first-ever line-up of tennis champions and their pets.
Tennis champions and their pets
Alongside Murray and Bonnie, the squad features Jasmine Paolini with her dog, Cesare, Çağla Büyükakçay and her cat, Izo, and Gaël Monfils with Elina Svitolina and their dog, Wizz.
The campaign encourages pet owners to care for their animals “like a PRO,” echoing the way elite athletes focus on nutrition to perform at their best. Research cited by Purina shows that 85% of British pet owners place their pet’s nutritional needs equal to or above their own.
Importance of good nutrition
Murray, who even updated his LinkedIn profile to include Bonnie, said: “Nutrition has always been vital to my career, so it makes sense that we do the same for Bonnie. She’s already such an important part of our family.”
The campaign will launch across TV, digital and social media later this autumn.
