Dog coats and jumpers: what’s really missing from the market?

Sophie2004
Sophie2004 Icon representing the flag French

Hi everyone,

I’m in the process of setting up a French brand of dog clothing made from alpaca wool. There’s nothing for sale just yet: no shop, not even a finalised design. I’m just trying to get a feel for what’s currently missing from the market.

It only takes 5 minutes, and it’s just a few clicks:

https://docs.google.com/forms/d/e/1FAIpQLSfsX_d_DgKDxy2qNzjJ0uel0XbBKg3StGOh5l-gPVnbBik1wQ/viewform?usp=pp_url&entry.1215514350=wamiz

And if you’d prefer to answer here: what’s the worst item of clothing you’ve ever bought for your dog, and why?

I’ll post the results on this thread.

Thanks in advance,

Translated from French
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2 answers
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    Benjaminmurray Icon representing the flag English

    The biggest issue I’ve noticed with dog clothing is that a coat can look great but still be uncomfortable once a dog starts walking, running, or sniffing around. Poor sizing around the chest and front legs, itchy fabric, and closures that rub against the skin can make an otherwise nice garment impractical. A coat that stays in place and is easy to put on and take off would be a real improvement.

    I’d also pay attention to how the material performs in damp weather and whether it can be washed without losing its shape. Brands such as Supreme Dog Garage offer a range of dog apparel and walking accessories, but comfort and practical design are what make clothing genuinely useful beyond its appearance. Alpaca wool sounds worth exploring, especially if the finished garment balances warmth, softness, and freedom of movement. Getting feedback from owners of different breeds and body shapes should help identify the gaps that matter most.

    ProvetoJuniorConseil
    Provetojuniorconseil Icon representing the flag French
    Expert verified

    Hi,

    This is a really interesting approach to getting a better understanding of what owners actually need. 😊 When it comes to dog clothes, I think the most important factors are comfort, a proper fit for their body shape, and freedom of movement, rather than just the aesthetics.

    Good luck with your study and your future project! I hope the feedback from the forum helps you create a product that is perfectly suited to both dogs and their owners.

    Best regards,

    Victoire

    Translated from French

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