LiveClear hit shelves around this time last year following a decade of research by Purina's specialists into the causes and mitigation of cat allergies.
With daily feeding, LiveClear can start reducing the allergens in cat hair after just three weeks. It's now helping cat owners live allergy-free lives and enjoy even more cuddle time with their feline friends.
Cat owners love LiveClear
And while research firm Kantar presented the award, the real seal of approval came from actual cat owners. Over 40,000 surveyed consumers chose LiveClear as the No. 1 recently launched cat care product.
Ebenezer Satyaraj, a PhD immunologist and lead researcher at Purina, explained the science behind the LiveClear range:
The award-winning cat food contains a special protein that neutralises the allergen present in cat saliva. The protein is sourced from eggs and is digested along with the other ingredients, meaning it's 100% safe.
More to come to from Purina
LiveClear comes in three tasty formulas that are perfectly balanced to meet all your cat's nutritional needs. The flavours include chicken and rice, salmon and rice, and turkey and oatmeal for cats with sensitive tummies.
And more options are on the way. Next month will see the introduction of a special weight management formula for kitties battling the bulge, an indoor formula for house cats, and an Adult Prime range to keep older felines fit and healthy.