Middleton, brother to the Duchess of Cambridge, is one man who is winning at social media. You won't see any filtered mirror selfies or pictures of what he had for brunch on James' Insta page. Instead, it's all about family, love, and his six fur kids!
But despite using social media to spread nothing but cuteness, James knows when it's time to take a break. It means his followers have to go without their daily dose of fluffy adorableness once in a while, but James always comes back.
What social media should be about
And James has just made up for his most recent absence with a hilarious video. The short clip, posted on Instagram, is a cleverly edited montage of James' dogs singing along to old sea shanty songs.
The band, named after lead-howler Ella, is called the Ella-men. And the furry crooners are already a big hit. The cute video picked up 15K likes in two days, as well as hundreds of positive reviews from fans.
"Thank you for the smile this video gave me," wrote one viewer.
"The most amazing thing I watched this week," posted another.
Dogs are more than just pets
People also praised James' decision to go on a social media detox. Middleton has been very open about his struggles with mental health and credited his dogs for helping him get through the tough times.
And James is winning at that, too!
See also: James Middleton to make documentary about how his dogs saved him from depression