The two-year collaboration will see 15% of Lily’s Kitchen Christmas dog food range net sale price being donated to the Dogs Trust’s Change the Tale program.
So what’s Change the Tale?
Dogs struggling with the pandemic
According to Dogs Trust, 40,000 dogs could be relinquished this year as a direct result of the Coronavirus pandemic. Indeed, dog sales have shot up in recent months, with families wanting to make the most of the extra time at home (and perhaps alleviate the feeling of loneliness), by purchasing or adopting a dog.
But Dogs Trust reminds potential adopters that a dog is not just for Christmas, not just for a pandemic, not just for a lockdown. A dog is for life. What happens when you go back to work? Will walking the dog every day become too much of a hassle? Will you be willing to handle your dog’s separation anxiety?
That’s why Dogs Trust has set up Change the Tale. The program helps dogs directly affected by the pandemic get back up on their feet. Whether it’s rescuing a dog that’s been abandoned, or helping an owner overcome a behavioural issue, Change the Tale aims to reduce the amount of dogs left homeless due to the pandemic.
Lily’s Kitchen to save hundreds of dogs
Eli was one such dog helped by Change the Tale. Found tied up to a gate in the cold, he is now living his best life in a warm and loving home. And thanks to Lily’s Kitchen, hundreds more dogs like him will be saved!
And if you’re wondering why Lily’s Kitchen is engaging in such a partnership, Samantha Crossley, their Marketing Director, has an answer for you: “At Lily’s Kitchen, we believe that pets are part of the family”.
How right they are! So if you want to help dogs in need, go check out Lily's Kitchen Christmas food range!