The $3,000 it would cost for Merrick the mixed breed dog to have his picture posted high over Kansas City seemed not to concern Scott Poore. Owner of Mission Driven, Poore, by his generosity, has led Merrick finally to his new forever home.
The dog had waited five and half years to be rehomed after being abandoned when he was just one year old. During that time the Humane Society shelter tried as hard as they could to interest passers-by in the adorable animal, but to no avail.
Even expensive photoshoots seemed not to stir any interest in Merrick.
Cue: Poore, who paid for the billboard after meeting Merrick.
“It's unbelievable it was this hard of a process,” he told The Guardian. “We were telling the same story to the same audience for those five and a half years but when Mission Driven bought the billboard we reached a whole new audience.”
Shortly after Merrick's face adorned one of the city's billboards, local resident Jordan Nussbaum came forward to adopt.
“It breaks my heart that he sat there but I think it was destined that he waited that long,” Nussbaum told Kansas City TV station KMBC.
“It was love at first sight. What they wanted was someone without kids who had a lot of energy to keep up with him because he's a huge dog. But he's still a puppy.”
Merrick is now very happy in his new forever home.