Sainsbury's Bank commissioned Opinium to survey 1,897 pet owners in December of last year. 51% Respondents admitted to not having researched the breed characteristics of their pet, and 22% then regretted their ultimate choice of breed.
Writes Sainsbury’s of the survey, “Reasons for regret included that they didn't have enough time to look after the animal (31%), they turned out to be allergic to the pet (18%) and because they didn't like their pet's personality (16%).”
Sainsbury's Bank Pet Insurance has since launched “Pawfect Match”, a tool to enable future pet owners to make informed decisions when choosing the most suitable breed.
The study also revealed that although 50% of owners chose to own a pet in order to seek companionship, 5% of owners did so because the cat or dog had featured in a film or in the arms of a celebrity.
Rehoming vs. Purchase
Perhaps a greater cause for concern however is the four fifths of owners who did not buy or adopt their pet from a rehoming centre.
The RSPCA re-homes over 40,000 pets annually. In 2018 the Society rehomed or rescued over 100,000 dogs. There are currently a huge number of cats and dogs in rehoming centres, to which our attention should fall prior to puppy farms and breeders.