When the aggressive form of cancer was discovered in his heart, the 7-year-old Golden Retriever was given a month to live. So David MacNeil asked the vets to do everything in their power to save his dog's life.
Against all odds
And despite the knowledge that Scout's chances were slim, the vets at the University of Wisconsin School of Veterinary Medicine were ready to take on the challenge. After a heavy treatment of radiation therapy in combination with chemotherapy, Scout's tumour reduced by 75% within just a few months, and he came through his disease with flying colours.
There weren't enough words that could describe how thankful David was for the professionals who saved his dog. So he came up with a more original way of thanking them.
Thank you for helping my dog live
The Super Bowl has become a cultural phenomenon in the USA. Every year, two American Football teams play against each other in the championship. Last year, the game attracted almost 100 million TV viewers. A Super Bowl commercial is the biggest possible platform anyone could hope to promote on – so that's exactly what MacNeil did.
The loving dog owner payed $6million to air a campaign about the School of Veterinary Medicine whose work saved his beloved Scout. His hope is that the attention brought to the school will help fund the research and innovative treatments they do, enabling them to continue to saving lives in the years to come. What an incredible way to say thank you!
Watch the heart-warming campaign video below: