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They came to buy a dog in the store, the price of the puppies shocks everyone

People buying puppies at a pet store dog-happy
© Associação Quatro Patinhas - Youtube

This Brazilian shelter decided to replace pet store puppies with adoptable shelter pups in need of homes – and people’s reactions were just like the dogs: priceless.

By Justine Seraphin , 9 Jul 2019

Four Paws (Quatro Patinhas) is a rescue organization in Brazil. Just like any other rescue group, it struggles to support all the animals it needs to care for. But what makes it harder for a Brazilian shelter, is that the general population isn’t so inclined to adoption. Most people would prefer to buy an expensive Pedigree pup than to visit an over-crowded and under-funded shelter full of mutts.

On a mission to change minds

In an attempt to change people’s mindset about the stereotypical shelter dog, Four Paws decided to secretly restock the pet store with adoptable puppies rather than with Pedigrees. Their message was simple: ‘Better than buying a life is saving one’.

They proceeded to set up hidden cameras and microphones inside the pet store in order to catch people’s reactions when they found out the puppies were available for free.

The love of a dog is priceless

Needless to say – it was a happy surprise for shoppers, but also an eye-opening moment. What truly matters is the empathy, the connection between a person and an animal, and not whether the dog in question is a pure-bred or a mutt.

“What really matters is the love that will arise there, between the person in the shop, and the pet behind the glass,” affirms Christianne Duarte Garoiu, president of the organisation.

UK leads the way

While the selling of cats, dogs and rabbits in pet stores was banned in the UK in 2018, it’s still quite commonplace in many countries around the world. Sadly, most pet store animals come from mills, and not reputable breeders. If you must get a Pedigree dog, always be sure to buy from a reputable breeder and never from a store or online.

And if you can, adopt, don’t shop!

In the meantime, enjoy the tear-jerking video of Brazilian shoppers taking their new best friends home!