The Citizens Advertising Takeover Service (CATS) is Glimpse’s first Kickstarter campaign. Their group raised enough money to redecorate Clapham Common Tube Station, replacing the original advertisements in the underground with over 60 photos of cats.
No stress, just cats
The best part of this campaign is the idea behind it. The organization revealed why it was necessary for them to inundate the tube station with cute cat faces:
“A) It would be amazing. B) It’s exhausting being asked to buy stuff all the time. C) Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good.”
James Turner, founder of Glimpse, expands on the idea: “We want agencies and brands to be mindful of the power they wield and use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture.”
And what better way to bring people together in a positive way, than cats? No one can look at an adorable giant cat face and frown. Plus, for once, the pressure of consumerism is off the table. The cats aren’t advertising a pet food brand, or a new fashion statement…no, they’re just cats.
The cherry on top is that the model cats are all adoptable felines from Battersea Dogs and Cats Home, which is only a 10-minute bus ride away from Clapham Common Tube station.
We think there needs to be more spreading of positive vibes everywhere – and obviously, we agree cats and dogs are the perfect way to do it.