The shocking incident, which has over 3million views, took place in a pet shop in Quanzhou, China.
The shop offers swimming sessions for pets in a heated pool which opened last December. Each session costs at least 50 yuan (£5.)
A member of staff lowers the black French Bulldog into the pool, but it quickly becomes visibly distressed.
Although the dog struggles to stay afloat, neither the staff member or owner do anything to help. What's even more shocking is the owner's reaction. She can be heard giggling and seems completely unaware that her dog is fighting for its life.
The pup then tragically sinks to the bottom of the pool. The pair start to panic, and the staff member lifts the lifeless animal out of the water. The French Bulldog was rushed to a local vet, but staff were unable to save it.
The pet shop owner initially took responsibility for the incident, agreeing to cover the costs of the dogs funeral and cremation.
But the owner was not satisfied and demanded further compensation.
However, after seeing the footage online, the owner is refusing to pay any damages:
"As you can see in the video, our staff member immediately went to save the French bulldog as soon as it became clear that it was drowning. from beginning to end, the owner doesn’t do a single thing and keeps filming even as our employee is trying to save her dog."
Not all dogs can swim
It's a common misconception that all dogs can swim. While some breeds are natural swimmers, others struggle to stay afloat.
Working dogs like Labradors, Poodles, and Golden Retrievers tend to be the strongest swimmers.
Bulldogs are notoriously bad swimmers. They are top-heavy, with a dense torso, a large head, and short legs, making it difficult for them to float, and keep their heads above water.
To make matters worse, bulldogs are brachycephalic, which means their snouts are very short. Brachycephaly can block the dogs' airways, and they are therefore more prone to respiratory issues. Facts a bulldog owner SHOULD know before adopting one, and certainly before thinking of dropping their dog into a pool.
It is difficult to understand how an employee so clearly oblivious to animal welfare is working in a pet shop, and how a dog owner can be so indifferent to the suffering of her animal. It is unclear if she will face prosecution. Chinese animal welfare laws are nowhere near as extensive as UK law.